Franchising
From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
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(eBooks)
Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system.
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Franchising
\"It\'s hard to believe that all the key ingredients about franchising can be packed into one book, but that\'s what Steve Spinelli, Sue Birley and Bob Rosenberg have done with \"Franchising: Pathway to Wealth Creation\".
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The Economics of Franchising
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
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The Franchising Handbook
Franchising is big business. Last year, 95 per cent of all franchisees reported profitability, making it one of the safest ways to start up a business.
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Franchising Hospitality Services
\'Franchising in the Hospitality Industry\' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective.
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Retail Franchising
Franchising has long been a popular mode of expansion for manufacturing firms and service sector companies, particularly those operating in the fast food restaurant business. However, in recent years retailing has become a major sector of franchise growth in advanced economies.
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