If You're So Brilliant...How Come You Don't Have an E-strategy? The Essential Guide to Online Business

You don’t have to be brilliant to recognize that you can no longer ignore the Internet. That’s why you’ve picked up this book. You know that it’s time to do something about it. In spite of the recent dot.com boom and bust, e-commerce is thriving like never before. You know that if your business is to be truly competitive, an e-strategy is essential. So how do you go about implementing it? Matt Haig will show you. In this practical, direct guide he gives you a crash course in everything you need to know and do to ensure success. Find out how to: do an ‘e-audit’; set up a robust supply chain; attract online global customers; establish your e-brand; integrate your offline and online operations; use viral marketing effectively; communicate with your customers. Above all, you’ll learn how to make the Internet one of your key marketing tools. Read Matt Haig’s guide and make sure your business is e-ready.